A Brand
Building
Company

The company

Exclusive distributor of major international brands

THE LIFESTYLE COMPANY was established in 1998 by Michel Roueau. It has exclusive distribution rights for major international brands in the personal goods sector.

The head office, commercial department and Paris showrooms are located in the centre of the French capital and the city’s fashion quarter, stretching over 1,000 square metres and overlooking Paris’s main department stores (Galeries Lafayette, Printemps and Citadium).

The company’s administrative headquarters are located in Bordeaux, in the heart of the old town in the Allées de Tourny area. The Finance, Accounts, Management Control, Customer Service, Purchasing, Logistics, IT and Marketing departments are all housed there.

In total, THE LIFESTYLE COMPANY has over 2,000 square metres of showrooms in Paris, Bordeaux, Toulouse, Aix-en-Provence and Annecy.

Our mission

Acting as an outsourced subsidiary

The company acts as a genuine partner to the brands it represents, as what could be described as an “external branch”.Each brand is treated specifically and has its own showroom to exclusively highlight its product offer.THELIFESTYLE COMPANY’s

missionis to develop internationally recognised “lifestyle” brands in the footwear, textile and accessories sectors in terms of sales and marketing in France, via a network of suitable sales outlets.

Strategy

THE LIFESTYLE COMPANY focuses on the development of sales of partner brands with a specific marketing mix that is adapted to each product range while still respecting the segmentation determined by the brand.

This marketing mix takes into account the brand’s commercial policy and the brand positioning of each range. The strategies are adapted and developed for each brand, especially in terms of sales networks, communications and activities carried out with our commercial partners.

Ressources

THELIFESTYLE COMPANY’s dedicated teams are all experienced and capable of covering no fewer than 2,000 active retailers (over 4,000 sales outlets) across all the main distribution channels, from specialised luxury accounts to department stores, plus e-commerce sites and sportswear chains.

With the help of an external partner, we are able to constantly refresh our database of 6,500 points of sale.

Distribution

Our distribution policy is defined according to the global strategy of each brand we represent.

The distribution channels are carefully selected according to the products, and the sales teams are adapted to each of the channels: department stores, independent retailers, sports shops, independent chain stores, or e-commerce players.

Our brands

Our strategy is to distribute major international brands with strong recognition throughout the French market. These brands occupy a significant place both in exclusive specialist retailing and in chain stores aimed at a more general public.

Paris / Bordeaux / Toulouse / Aix / Annecy

Our showrooms

THE LIFESTYLE COMPANY is proud to present its showrooms. With five locations across France, THE LIFESTYLE COMPANY is able to meet your needs efficiently.

Wherever you are, one of our showrooms is close by to welcome you: in Paris, Bordeaux, Toulouse, Aix-en-Provence or Annecy. Each of them is designed to showcase the latest trends and collections of the brands we distribute, and to allow you to discover the products in an immersive way. Discover our showrooms and plan your next visit!