Barbour unveils its Autumn-Winter 2026 campaign: The Original & Authentic Barbour Tartans

Barbour is reinventing its signature tartans, notably through the Shadow Tartan, which modernizes this iconic pattern with darker, contemporary tones.

A campaign that illustrates Barbour’s evolution into a true lifestyle wardrobe, paying tribute to the 130-mile journey undertaken by its founder, John Barbour, in 1894, from Scotland to South Shields.

Sienna Miller and Idris Elba star in this new campaign, set against the Scottish landscape. Both personalities embody British elegance, authenticity, and a deep connection to the brand’s heritage in their own unique way.

📍 During London Fashion Week, Barbour took over the Saatchi Gallery on September 17th and 18th with an immersive experience dedicated to its history and craftsmanship.

🛍️ The campaign continues at our Barbour pop-up at LA SAMARITAINE, which has also been decked out in the colors of this new collection, offering an immersive dive into the world of Shadow Tartan.

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