Barbour #1 in the Top 100

PagesMode measures the desirability of fashion brands in France based on consumer Google searches. And this year, Barbour stands out! After ranking 8th in 2024, the brand has taken the top spot in the Top 100 two years later, with over 140,000 cumulative searches.

Without any repositioning, Barbour has simply remained what it has always been: a sustainable ready-to-wear brand, true to its British heritage.
The market has shifted, weary of fleeting trends and in search of pieces that last and carry meaning.

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