BARBOUR x WE LOVE GREEN

We are proud to announce the inaugural partnership between Barbour and the We Love Green festival, taking place on June 5, 6, and 7, 2026, at Bois de Vincennes in Paris.

This collaboration has already come to life in the streets of Paris with the “On Board with Barbour” project on April 25th: a 100% electric double-decker bus, adorned with the iconic tartan, transformed into a mobile experience bridging city and nature. A team of ambassadors was tasked with distributing flower seed packets, inviting passersby to extend the experience in-store with the chance to win festival tickets.

Next up: We Love Green!

Barbour will host an immersive space there, blending signature tartan, a Re-Loved experience, and activations, tangibly embodying its commitments.

This partnership aligns with the momentum of the SS26 “Take to the Fields” campaign and marks a new chapter for Barbour in France, at the intersection of culture, music
and nature.

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