Fred Perry becomes the global apparel partner of the Davis Cup.

As of November 7, 2026, Fred Perry has become the official apparel partner of the Davis Cup, the prestigious international men's team tennis competition.

The brand will outfit the ball kids and officials during the Final 8 starting in 2026, and thenall qualifying matches from 2027 onwards.

This collaboration kicks off a new momentum ahead of the new year: 2027 will mark the brand's 75th anniversary.

What better way to celebrate this milestone than by returning to its roots?

Read the full article from Fashion Network here.

‍