A return to the roots to prepare for winter.

This season, Barbour returns to Ayrshire: its land of origin, a place steeped in history and the cradle of the family tartan.
The Ode to Ayrshire campaign celebrates Scottish roots and exclusive tartans: much more than a fabric, they carry the brand's heritage within them.

A true ode to the land and the landscapes that have shaped Barbour's identity.

Through this new campaign, Barbour is honoring this heritage while looking to the future: contemporary styles, authentic details, and pride passed on from generation to generation.

Immerse yourself in the heart of the Barbour heritage, now at our retailers!