Fashions come and go but the FRED PERRY polo shirt remains. The FRED PERRY polo shirt was first created in 1952. What inspired Fred Perry also inspired a whole generation of tennis players and many more generations of rebels, musicians and film directors, with athletes soon getting on board as well.

The brand’s appeal is timeless. The iconic logo just above the tennis player’s chest featuring a laurel wreath makes the polo shirt instantly recognisable from the other side of a room, a dance floor or even a football stadium.

It all began with a social movement for whom detail was of the essence – the Mods. First and foremost, they loved how the polo shirt would look smart underneath a mohair suit and stay just as smart through the night and into the early hours of the morning.

The brand has now grown to international proportions and has taken on an elegant sportswear look, complete with collections in the textile, bag and footwear segments for women and men. To the victor, the spoils – as everyone who has ever worn that famous laurel wreath will know. FRED PERRY is the uniform that defies uniformity with a unique signature.